Resource :)

Posted on 02/08/2010 by Anil Kumar Pammidimukkala

http://www.michelfortin.com/12-awesome-resources-design-copy/





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Top 5 Parameters to choose the right Freelance Copywriter

Posted on 02/04/2010 by Anil Kumar Pammidimukkala

Whether it is a brochure, sales letter, catalogue or website content, words are critical communication tools that get across the message regarding your products and services to potential clients. If the SEO article or the web content is written right, the marketing value of the same can result in a successful sale for you. A freelance copywriter is a trained professional who has expertise in writing content for your marketing needs. Since the website is the window to your products and services, it is extremely important that the right freelance copywriter be chosen to do the needful.

The following are considered the top five parameters in choosing the right Freelance Copywriter

1. Experience: Having experience in writing SEO web content for products and services or for brochures and catalogues is the primary requisite that the hiring company should look for. A freelance copywriter with a solid portfolio which speaks of his or her success in writing is one you should look for. A writer with experience will know exactly what pre requisites are needed to write a good SEO article and thus will prove to be beneficial for the business.

2. Finding a freelance copywriter who knows the art of communication: It is extremely important for any SEO web content to be communicative about the products and services. A good freelancer copywriter knows how to communicate with the readers thus being able to portray the right messages with effective impact leading to conversion from marketing to sales. Choosing and hiring freelancers with persuasion skills will prove highly beneficial for your marketing needs.

3. Looking for a writer who knows the importance of lucid SEO copywriting: A good freelance copywriter is the one who knows the importance of Titles, Meta Tags, and usage of bullets to provide concise and clear information. Normally a good copywriter’s creations would be interesting to read with the right mix of keywords, proper usage of links where necessary etc. that reflect in his/her her previous work. While choosing a freelance copywriter it is important to check if all the above criteria have been met with in his or her work portfolio. This will result in getting well written SEO articles or brochures for your marketing needs.

4. Pricing: Although marketing your products and services to the users on the internet is essential, it is not always that a freelance copywriter who charges expensive fee always delivers; there are very many freelancer writers who are able and charge a lesser fee for their services. Choosing one that is able and not expensive is also one of the parameters in choosing a freelance copywriter.

5. One who knows how to work along with designers: The overall look and feel of your website is as important as the SEO web content within your site. While choosing a freelance copywriter, it is important to look for one who works along with your web designer in ensuring that the look and feel is in sync with the SEO content so that your website stays on the top among the search results.

Choose wisely and do not despair, it is a long term process.





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A little internet a day keeps the doctor at bay..

Posted on 02/03/2010 by Anil Kumar Pammidimukkala

http://www.prlog.org/10554532-finding-online-health-content.html





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What makes a good copywriter…

Posted on 16/01/2010 by Anil Kumar Pammidimukkala

A good copywriter is not born but made…

Yes, copywriting, especially the excellent kind is a developed skill and not an inborn one. It is not necessary that an individual who has a post-graduate degree in English or any other language is a good copywriter and the other side of the coin is that a good or excellent copywriter doesn’t need much of linguistic education to be successful. In short, the attributes that make a good copywriter are his understanding of the niche, understanding of the targeted readers and his life’s experience as a whole. Let us look at these aspects in greater detail…

Understanding of the niche: If one is writing a copy about a particular niche, say the oil industry, the copywriter needs to understand the niche either by experience or by virtue of detailed research. A professional copywriter is not expected to have experience in every niche, so the latter holds good. In essence, he or she needs to have absolutely excellent research skills and an unquenchable thirst for knowledge… The more exposure a copywriter gets to the niche, the better his copy will be.

Understanding of targeted readers: Readers may be traditional as in newspapers or magazines or modern as in internet based publishing. Whatever the category of readers, a good copywriter needs to have a good understanding of his reader base and attune his linguistic as well as expression skills to cater to their tastes and readability. Using niche oriented jargon would help but keeping that to a lower level is advisable. As in the above example, an oil niche professional would understand “slick” differently than a person outside the niche. So, a good copywriter needs to understand his target readers and adjust his style to make the copy look “slick” and make it stick where it should.

Experience: A look or an outlook or an insight into people is very important for a good copywriter. Although, it may seem irrelevant to a new copywriter or one who is not a copywriter, a little experience will prove otherwise… A good copywriter is the one who appeals to all readers to some extent or the other, making the required impression amongst the target audience. To make that impression, he or she needs to understand the mental makeup by putting himself into their shoes. This comes only with experience and this experience is the key to becoming a good copywriter.

Therefore, becoming a good and professional copywriter is not really a learned process but a good copywriter becomes better by writing continuously and by gaining experience in different niches and different kinds of target audience.

Any suggestions.. or any disagreements..
Mail me to argue and exchange ideas..!





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SEO Copywriting – Six sexy secrets to successful SEO results

Posted on 01/11/2009 by Anil Kumar Pammidimukkala

SEO copywriting or Search Engine Optimization Copywriting is a process of filling in text information about the area of business or about the services on a website or webpage. Consumers and business clients turn to the internet to find information and SEO copywriting involves artistically writing about the required or searched information and placing it on websites so that that consumers and business clients can be directed to the said website through a search engine.

1. Maintaining Keyword Density: It is essential that while copywriting for the use of search engines, a freelance copywriter must adhere to prescribed keyword density norms. Usually, Search Engines allow 5 to 7 percent usage of keywords in the text that they index, be it SEO web content or SEO articles. Excessive usage of keywords in the SEO web content or SEO articles could result in the website being banned for indexing by search engines in addition to making the text unreadable and repetitive. Therefore, it is essential that a SEO Copywriter maintain a healthy percentage of keywords in the content rather than excessive usage of keywords to gain visibility.

2. Keeping the Content Fresh: It is essential that the SEO web content or the SEO articles are fresh and original to be most effective. When the visitor notices that the written content on the website is informative and fresh, the text manages to increase the attention span of the visitor ultimately creates a prospective client. If it is not, the content can do more harm than good. Content is the one element that can keep customers coming back to your site. In the case of unprofessional SEO Copywriting, the website traffic will be headed in the opposite direction.

3. Copywriting according to the website target audience: SEO Copywriting is a professional practice where a writer adds content to your website. It is important for the professional copywriter to write content which is target specific so that the website gains visibility among the right search audience. If the target audience of the business is teens, it is important for the copywriter to write in a manner that will be understood and will keep the teens involves hence proving to be effective.

4. Organization’s area of business: During SEO Copywriting for a website, it is important that the freelance copywriter write content which is specific to the area of business of the website owner. The main reason a website is put up on the internet is to increase awareness about the owner’s business activities and generate interest among those who visit the website; therefore it is essential that the SEO copywriting involve information about the website owner’s area of business.

5. Listing of features and benefits: It is important that the SEO Articles must list out categorically the features and benefits of the client’s business so that visitors to the site are provided with adequate information at the website. It is important, during SEO Copywriting that the features and benefits be bulleted and presented in a neat manner so that the visitor to the website can get full information without having to read all the website content.

6. Get results: It is extremely important that SEO Copywriting should be able to generate results for the website owner through good SEO web content. It should be the endeavor of the copywriter to increase website traffic and ultimately build the rank of the website.

Although there are no prescribed rules for SEO Copywriting, the above mentioned points are norms which must be adhered to by every copywriter. Failure to abide by the above will result in poorly written SEO web content which is banned from search engines or does not impress the business prospect that is looking for information for services on the internet.





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Article Directories – Should we help them make money?

Posted on 01/10/2009 by Anil Kumar Pammidimukkala

I had a real good brainstorm in the morning, thiknking about it, a new way of writing articles with SEO, LSI and stuff but in a way that they need not be submitted to article directories, they should attract traffic by themselves, direct to the website and not via the article dumps. In fact this could threaten the existence of article directories… lemme fine tune and i will keep u guyz posted..!





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5 good reasons to use SEO articles

Posted on 05/07/2009 by Anil Kumar Pammidimukkala

A lot of webmasters would just shrug and shy away from writing lot of articles and posting them to a website or article directories. The effort does need a lot of skill and understanding, however, who said success does not involve hard work? The process of writing and submitting SEO articles is indispensible in today’s online market place and is crucial to your SEO efforts since they are the only way to build good and permanent back-links in addition to long lasting goodwill for continuation of business.

SEO articles are those articles that are written with SEO in mind. They are written with your keywords in the right density and makes sure that they are placed strategically.

Thus, SEO articles are a highly sought after tool in the arsenal of a SEO specialist. These SEO articles when well written and filled with relevant and proper information can set you apart from the crowd and help you achieve what you competition may not be able to — record relevant traffic.

But, if you still think you need reasons to write or buy articles from a freelance copywriter, it is time you read through…

a. SEO articles make you unique and set you apart. Let us suppose you sell lingerie online, if you assess your niche, you will find that there are hundreds of thousands of online lingerie shops. The fact is that if you are not Wal-Mart, there is very little chance that someone would come to your online store to buy lingerie…! By the way, the point here is that if Wal-Mart sells online, one does not need to SEO their site. They will get customers anyway, you won’t..!

What you need here is something to pull your customers… if it is the lingerie niche, you will need to come up with some real romanticism to pull in the traffic…erotica may work..

See, you are already thinking about SEO articles or may be SEO web content.

b. SEO articles can also act as marketing tools to sell you to your customers. If you visit a old and hardened hardware store to buy some drill bits, there is every chance that the store owner would give you some very good advice on which bit to use for punching a hole in what.. isn’t it? Interesting, SEO articles do the same. Would you visit the same hardware store for future needs? Yes, of course… there is no doubting that..!

c. You can use your freelance copywriter or if you are writing yourself to take some time out to write an e-book for you. Give it away for free and you will see that you are getting famous by the day. Also, called viral marketing, this kind of an effort can rake in unprecedented traffic from across the globe… that too .. relevant..!

d. SEO articles give something to the directories you submit them to. They give them informative repository and when you can have links in the article to your website, it is only natural that the search engines index your website well and proper. These links will stay rather like a rock and will go on giving you good rankings. Depending on your niche, it is entirely up to you,, how many articles you need to come up to the first page of any search engine…!

e. If your articles can offer great content, it is only a matter of time before you become the “GURU” in you niche. This does carry great goodwill and will contribute substantially to your business..!

Don’t forget the bio part when you do the submissions, it is the key to enlightenment. Be it SEO articles, SEO web content or SEO copywriting, do it well and reap the rewards.

Convinced? Are you looking for a freelance copywriter?





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Reciprocal Linking building Vs External link building through SEO Copywriting

Posted on 14/06/2009 by Anil Kumar Pammidimukkala

Link building is one of the easiest ways to increase a website’s search engine ranking and when the webmaster is faced with the seemingly insurmountable task, he or she resorts to link building or reciprocal linking to improve the rank of the website in any search engine. In the act of enhancing search engine rankings, one of the easiest and cheapest ways is to build links through reciprocal linking. Since the act of link building is often complicated and time consuming, reciprocal link building is considered to be one of the easiest and cheapest methods to enhance a website’s search engine ranking. While reciprocal link building is easy and only takes two or three emails, it does have its downsides.

a.    You will need to find sites in your niche that are not your competitors. If you are in a niche like Viagra selling, this could be a difficult thing to achieve. Non-relevant links do not improve your rankings.
b.    Also, you will have to convince the other webmaster why they should have a reciprocal link with you. Finding such a symbiotic arrangement is difficult and has a success rate of 2-3%.
c.    For reciprocal link building to work for you, the website you are linking with should have a better page rank than yours, god help if the other webmaster is strict on this rule. For, if he is, there is a very minimal chance that you will get a reciprocal link form them.

Moreover, while reciprocal linking has its advantages of ease and cost, it does not give you any goodwill as publishing does. Link building is also achieved beautifully by writing niche content articles and publishing them across article repositories for syndication. In fact, each time your article is syndicated, you end up getting a new external link. If the articles are written properly and have good relevant content, there is no reason why they would not attract traffic. So article syndication link building gives you the advantages of

a.    Getting exponential links whenever your article is syndicated.
b.    Getting more relevant traffic thus enhancing your Alexa TR ranking and in turn your page rank.
c.    Getting you better search engine ranking due to exponential links and attracting traffic.
d.    All article repositories have an average page rank and hence you can expect good results in addition to better websites picking up your content.

Achieving good ranking through external link building depends on the quality of content you publish. It is very obvious that if you publish trash or an article with numerous errors, the reader is put off and does not visit your website.

So, we come to the primary requirement here, you need a good seo copywriting service that can churn out good seo articles on a set timetable…! So, find an experienced freelance copywriter who can do justice to your copywriting needs and keep the process going until you are branded the best by Google.





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Why good SEO copywriting is important?

Posted on 07/06/2009 by Anil Kumar Pammidimukkala

Good or bad, has always been an individualistic perceptive judgment. However, when considering audience at large, crossing geographical, language and class barriers, good would be something that almost all of them should understand and appreciate. Good SEO copywriting that could be SEO web content or SEO articles should thus be lucid and simple to understand instead of flaunting the language skills.
Internet being the in-thing for most markets today, your website should have the aesthetics, tone and language (content-wise) that would suit most mindsets and more importantly, its SEO web content should be understood by the wide array of people. What is the use of drawing traffic from across the world when your website copy is written in Greek. Unless, of course, you are targeting only the Greek market.

Simplicity is the key to good SEO copywriting here and getting the message across without beating around the bush is imperative. Most people do not have the time to know why your products and services are the best in the world. They would rather spend their time in understanding, how your products and services can address their needs.
SEO or search engine optimization of course is a different ballgame altogether.

Uhh.. the complications – easy to read, simple SEO web content language, addressing the needs, SEO and then looking good. Your website seems to be a long way off from being on the path to path to glory.

Talk to a professional SEO copywriting company today and make sure that they understand your needs completely and properly before taking the next step…
Hope this finds use with your internet policies…!





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Expert evidence in your niche using SEO articles

Posted on 04/06/2009 by Anil Kumar Pammidimukkala

SEO copywriting is very useful for you SEO web content as well as SEO articles since you will get fresh content and need not be really bothered about plagiarism issues.

Writing SEO articles or SEO web content not only helps you in your efforts to bring up your website in search engine rankings but also helps to establish yourself as an expert in your industry. To achieve this, it is not only imperative that you write proper SEO articles with good grammar but also fill it with meaningful content that can impress the reader. In addition to this advantage, a good informative and relevant SEO article will induce the reader to click on the link to your website and bring you the much needed relevant web traffic. Writing a good article or expressing the English language is not everyone’s cup of tea.

This is not a problem that cannot be easily resolved. A solution could be to use a good SEO copywriting service provider and finding one is easy. You could begin by looking into freelance websites or just Google your requirements. Good SEO copywriting will result in good SEO web content and visitors simply love it.

As can be assumed, you already have a website and so does your competition. The only way to rise above them is through proper and informative content in addition to an aesthetic design. SEO articles provide with what is required and can take it further you bringing your page rank and search engine rankings, a pre-requisite to drive traffic to your website..!

The only requirement that you need to keep in mind here is to ensure that your SEO articles or SEO web content should be scattered with keywords in good numbers. This is important since the search engine spiders will index your website depending on such frequency.

Another option here would be to use free content from article directories, however you may run a risk of article duplication, in fact you should have a link to point to the right article that you think can help your cause.

Moreover, there is nothing called a “free lunch”, getting content rich SEO articles from a good SEO copywriting service provider is recommended. This way you can get unique articles to publish and will not be a cause for concern later.





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